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Course Content
Overview of Digital Marketing
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Understanding the importance of digital marketing in today’s world
Key differences between traditional and digital marketing
Introduction to digital marketing channels and strategies
Setting Up Digital Marketing Goal
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Identifying target audiences and buyer personas
Establishing clear, measurable marketing objectives
Overview of KPIs (Key Performance Indicators) in digital marketing
Understanding SEO Fundamentals
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How search engines work and rank pages
02:30:00
Introduction to SEO terminology and techniques
On-Page SEO
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Optimizing website content for keywords
Meta titles, descriptions, and header tags
Content quality, readability, and user engagement
Off-Page SEO
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Link building and backlink strategies
Social media and guest blogging for SEO
Digital Marketing Essentials
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